Aaron Wilson's #92 WISSOTA Late Model racing on the dirt at Red Cedar Speedway

Built from racing

Raced. Developed.
Tested. Improved.

AWAL Performance Components is built by racers who kept running into the same problem: some parts could simply be better.

Track to product

Why AWAL

Racing exposes opportunities constantly — a part that's heavier than it needs to be, a job that takes too long in the pits, a component that keeps costing time or money.

AWAL is the brand, sales and product-development side. We work with an experienced manufacturing partner to evaluate, prototype, test and produce components, then sell them through established dealers.

Aaron Wilson's #92 WISSOTA Late Model racing on the dirt at Red Cedar Speedway
Red anodized AWAL Performance Components weight clamp held in hand

Research & development

Got a Part in Mind?

Some of the best racing products start with someone in the shop saying, “There has to be a better way to do this.” Bring us the problem — we and our manufacturing partner may take it through evaluation, prototyping and testing.

Founders

Aaron Wilson
& Alex Lessard

Aaron has raced WISSOTA Super Stocks and Late Models since 1995. Alex has run WISSOTA Super Stocks since 2020. That seat time is why AWAL exists — and how every component gets judged.

Aaron Wilson's #92 WISSOTA Late Model racing on the dirt at Red Cedar Speedway
Alex Lessard's red #3 WISSOTA Super Stock on the dirt track