Research & development
Got a Part in Mind?
Some of the best racing products start with someone in the shop saying, “There has to be a better way to do this.”
You bring the problem. We'll see if we can build a better solution.
We invite racers, builders and industry partners to bring us a problem, a new component idea, or an existing part they believe could be improved.
AWAL and our experienced manufacturing partner may selectively evaluate, prototype, test and develop promising ideas. Not every idea moves forward — but the ones that do get real attention.
How it works
01
You bring the problem
A part that fails, costs too much time, or was never designed for how racers actually use it.
02
We evaluate
AWAL and our manufacturing partner look at whether the idea is workable and worth pursuing.
03
Prototype & test
Promising ideas get prototyped and put in front of real use before anything goes further.
04
Develop
If it holds up, we work toward production and distribution through our dealer network.
Submit an idea